IKEA BOOTLEG

For this project, I chose IKEA as my focus, researched the topic, and designed a series of deliverables to both educate the audience and celebrate the brand.

I decided to highlight the iconic IKEA instruction figure and create a fun, bootleg version of it. The first deliverable provides an informative look at the bootleg, while the tote bag and keychain integrates the design with a physical product to engage the audience more interactively.