For this project, I created a custom typographic mark to serve as a logo for a mock client (a fictional company). This mark was designed to reflect the client's personality, resonate with their audience, and suit its intended purpose. The design relied solely on letterforms to convey the concept, without using any icons or images. However, I used the technique of "type as image" to creatively represent the idea, similar to examples of animal wordmarks shown in the lecture.
This company’s mission (It's not a real company) is to promote and teach responsible travel and nature preservation. They produce an online publication, partner with sustainable travel gear companies, and sell products that support global communities of artists and artisans. Products and publications can be found in their online store, at outdoor shops, national parks, and through secondary online vendors.
