For this student project, we were an agency(nonexistent) just hired to develop visual brand guidelines for Heritage Junction. These guidelines include a brand identity system, colors, illustration styles, and supporting typography.
Overview:
Heritage Junction was recently acquired by the Natural History Museum and is now part of a family of museums that includes The Natural History Museum and The La Brea Tar Pits.
Heritage Junction was recently acquired by the Natural History Museum and is now part of a family of museums that includes The Natural History Museum and The La Brea Tar Pits.
The museum foundation wants to rebrand Heritage Junction and launch a rigorous programming schedule that includes annual discovery festivals. Their goal is to transform Heritage Square into a cool, thriving venue that celebrates culture.
As part of this project, my role was to design a new logo that reflects the vision for Heritage Junction’s future bridging its historical roots with its evolving identity as a lively, creative space for discovery and connection.
I was responsible for creating the logo, variations.
